RT's Poll on Blogging

After President Medvedev decided to expand his current blogging efforts, RT issued the following poll:

    

A few thoughts on this polls results:

• Readers of RT value blogging.  This is hardly a surprise since the website is geared towards web 2.0 journalism (YouTube, blogs, articles under a 1,000 words).  
• The risk of making oneself a fool is relatively low.  The fear of a blogging gaffe is not important.
• Why is blogging, instead of daily television appearances, "essential" to maintain contact with the people?