Sunday, March 8, 2009

Another Big Step - NRK Offers Torrents

From BoingBoing (emphasis added), 
Eirikso from NRK, the Norwegian public broadcast, writes to tell us that they've set up their own BitTorrent tracker, adding, "The tracker is based on the same OpenTracker software that the Pirate Bay has been using for the last couple of years. By using BitTorrent we can reach our audience with full quality, unencrypted media files. Experience from our early tests show that if we're the best provider of our own content we also gain control of it."

Remember Shawn's post about Al Jazeera going Creative Commons with their video footage from Gaza?  AJ's decision was a transformative moment in broadcasting that no one seemed to notice.  While I don't think what NRK did is as momentous, it is still a fascinating move.  It will be interesting to see if a non public IB follows suit and allows for the free download of their footage. At what point does control over content outweigh the potential loss of profits?

No comments:

Post a Comment