NHK World? Not so much....

Recently re-launched NHK World (of the Japanese Broadcasting Corporation) may want to reconsider the "World" part of its name. While we had previously speculated about what NHK World niche would be, after spending some time on their website, I'm not sure if they know either.

I assumed that NHK World would try to focus on news related to the global economy given Japan's heightened interest and strength in economic issues. Think again. There is not a single story about the Congressional Bailout, which is making headlines on all other broadcasters (even Press TV thinks this is news worthy). Nor is their a reference to the state of the global economy more broadly, something that is of heightened relevance given the continued global economic decline.

The top story listed on the homepage, and I couldn't even make this stuff up if I wanted to, is an announcement for a European conference on protectionism that will take place in March. So much for "opening a new window on the world's most exciting region, Asia" (via the press release announcing the relaunching of NHK World).

Notably lacking from the top stories is any mention of anything going on the Middle East. Nothing. News of the Israeli election results is at least among the top stories at Russia Today, AJE, Press Tv, and everywhere else I've looked. Most broadcasters also are still keeping close tabs on Gaza (like the resumption of UN aid, BBC), general Arab reactions to the Israeli elections (VOA), and the possible warming of ties between the US and Iran (Russia Today), not too mention today's attacks in Iraq (AJE). NHK World? Not interested. Even after a thorough exploration of all of the articles posted on the website (don't give me too much credit, there really aren't that many), there is little mention of the Middle East, and when there is, the stories are less informative that a Reuters newswire. There certainly is not a unique Japanese perspective offered on global events, or a window opened to Japanese culture or society. Also lacking, sans a very short story about Sudan, is NHK World's coverage of the entire African continent. This is despite today's swearing in of Zimbabwe's new Prime Minister, Morgan Tsvangirai, which even the Canadian Broadcasting Corporation found interesting. Also, the website is about as high-tech as this blog (no offense intended to Blogger).


I'm not writing this to trash NHK World, or at least that wasn't my initial intent. NHK World claims to want to compete with global news giants such as CNN and the BBC, and I was thus genuinely intrigued to see what they would bring to the broadcasting table. It may be the case that the actual broadcasting is far superior to the content on the website, though that seems to beg some larger questions of NHK's understanding of today's media environment.