Wednesday, February 25, 2009

Convergence facilitates global perspective

Amongst the plethora of reports about Al Jazeera English's new campaign to engage North American viewers to petition cable companies to carry their broadcast, the Denver WestWord's blog posted a story about their Denver news anchor Gabriel Elizondo who left to work for Al Jazeera international.

In the post, Elizondo comments that, when covering the Democratic National Convention (in Denver) for AJ, there were "police snipers on top of the buildings, [and] undercover cops around me", says the reporter.

On the other hand, UK newspaper, The Independent, is taking a completely different approach, having just signed a deal with Al Jazeera English to begin posting the broadcast on the paper's website. The Independent's editor of digital, Jimmy Leach, says, "showing Al Jazeera videos was a great way of delivering a global perspective both to The Independent’s UK-based users and to its growing audience overseas." He adds that Al Jazeera [will] enable The Independent to bring a different world-view to its audience and its broad-minded approach to interpreting world opinion would sit perfectly with Independent readers.

I'm willing to bet there are not very many Independent readers in Denver.

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