Is that my iPod or Russia Today?

Last week, Russia Today unveiled its new website, and it looks a lot like the home screen of my iPod Touch. Take a look (or visit the website):


Clearly, they are appealing to a younger audience. The content continues to be, well, a little fishy (See Noah's previous posts here and here). Moreover, according to alexa.com, not a lot of people are visiting the website, and more importantly, the new design hasn't generated any new traffic either (click on the data below to enlarge). Also of note is the decreased number of page views/user: the 1 week average is 1.9 pages/user, lower than the 2.41 pages/user 3 month average. Since the new format is just over a week old, I'd say that so far it is scaring more people away than drawing people in.